{"id":1162,"date":"2026-05-01T20:56:16","date_gmt":"2026-05-01T20:56:16","guid":{"rendered":"https:\/\/www.bykadin.com\/?p=1162"},"modified":"2026-05-01T20:56:16","modified_gmt":"2026-05-01T20:56:16","slug":"the-lyst-index-q1-2026-moda-raporu-aciklandi","status":"publish","type":"post","link":"https:\/\/www.bykadin.com\/index.php\/2026\/05\/01\/the-lyst-index-q1-2026-moda-raporu-aciklandi\/","title":{"rendered":"The Lyst Index Q1 2026 Moda Raporu A\u00e7\u0131kland\u0131"},"content":{"rendered":"

Lyst Index her y\u0131l oldu\u011fu gibi bu y\u0131l da \u00fc\u00e7 ayl\u0131k d\u00f6nemleri kapsayan trend raporunun ilkini yay\u0131nlad\u0131. 27 bin marka ve 160 milyon al\u0131c\u0131n\u0131n online al\u0131\u015fveri\u015f davran\u0131\u015f verilerini biriktiren Lyst, yaln\u0131zca sat\u0131\u015f oranlar\u0131n\u0131 takip etmiyor. Hangi marka ve \u00fcr\u00fcn\u00fcn g\u00fcndeme geldi\u011fi, birbirine ba\u011fl\u0131 \u00fc\u00e7 veri boyutuyla tespit ediliyor: Arzu, talep ve ke\u015fif.<\/p>\n

Arzu boyutu, markalar\u0131n i\u00e7erik \u00fcreticileri taraf\u0131ndan nas\u0131l desteklendi\u011fi, online editoryal platformlarda nas\u0131l yer buldu\u011fu ve sosyal medyada markaya veya \u00fcr\u00fcne duyulan iste\u011fin hacmini ve yo\u011funlu\u011funu analiz ederek k\u00fclt\u00fcrel g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc \u00f6l\u00e7\u00fcyor. Talep ise Lyst platformundaki aramalar, istek listeleri, sat\u0131\u015flar, tekrar eden al\u0131mlar, markalara \u00f6zg\u00fc sorgular ve zaman i\u00e7inde s\u00fcren ilginin istikrar\u0131n\u0131 inceliyor. Ke\u015fif, say\u0131sal veriler \u00fczerinden dijital d\u00fcnyan\u0131n ger\u00e7ekli\u011fini yakalayarak \u00fcr\u00fcnlerin ve markalar\u0131n yapay zeka destekli aramalar gibi yeni y\u00f6ntemlerle m\u00fc\u015fterilerin nas\u0131l, ne zaman, nerede kar\u015f\u0131lar\u0131na \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/p>\n

T\u00fcm bu algoritmalar markalar\u0131 ve \u00fcr\u00fcnleri \u00fc\u00e7 ayl\u0131k bir zaman diliminde analiz ederek bir\u00a0brand heat<\/em>\u00a0listesi ortaya koyuyor. Markalar\u0131n veya trend par\u00e7alar\u0131n \u00e2ni y\u00fckseli\u015fleri veya d\u00fc\u015f\u00fc\u015fleri \u00fczerinden yap\u0131lan bir yorumlaman\u0131n yerine, yak\u0131n ge\u00e7mi\u015fle ba\u011flant\u0131l\u0131, analitik ve ger\u00e7ek\u00e7i bir sonu\u00e7 veriliyor.<\/p>\n

Foto\u011fraf: Lyst<\/em><\/p>\n

\u0130lk \u00dc\u00e7 Ay\u0131n \u00d6ne \u00c7\u0131kan Markalar\u0131<\/strong><\/b><\/h2>\n

Y\u0131l\u0131n ilk \u00e7eyre\u011finde, listenin ba\u015f\u0131nda konumlanan Chanel son zamanlarda trendleri yeniden \u015fekillendiren pop\u00fclaritesini koruyor. Kreatif direkt\u00f6r Matthieu Blazy\u2019nin y\u00f6netimi alt\u0131nda s\u00fcregelen moda miras\u0131n\u0131 yenileyen koleksiyonlar, markay\u0131 yeniden g\u00fcndemin merkezine ta\u015f\u0131yor. Chanel’in klasikle\u015fmi\u015f ayakkab\u0131 ve \u00e7antalar\u0131n\u0131n yeniden yorumlanmas\u0131 dikkat \u00e7ekerken, bu par\u00e7alar\u0131n sosyal medyada yo\u011fun bir g\u00f6r\u00fcn\u00fcrl\u00fck kazanmas\u0131yla, marka h\u0131zl\u0131 bir y\u00fckseli\u015f ya\u015f\u0131yor. Listedeki en trend on \u00fcr\u00fcn aras\u0131ndan ikisinin Chanel imzal\u0131 olmas\u0131, markan\u0131n \u00fcr\u00fcnlerinin yaln\u0131zca t\u00fcketilmedi\u011fini, k\u00fclt\u00fcrel imgesini de g\u00fc\u00e7lendirdi\u011fini g\u00f6steriyor.<\/p>\n

Dior 2026-27 Sonbahar\/K\u0131\u015f Foto\u011fraf: Vogue Runway<\/em><\/p>\n

Markas\u0131n\u0131 trend listelerine yerle\u015ftirerek pop\u00fclerli\u011fini art\u0131ran bir di\u011fer kreatif direkt\u00f6r de Jonathan Anderson. Anderson\u2019un ocak ay\u0131ndan beri sundu\u011fu koleksiyonlar, modaevinin miras\u0131ndan ilham alarak tasar\u0131m anlay\u0131\u015f\u0131n\u0131 g\u00fcn\u00fcm\u00fcze ta\u015f\u0131yor. Dior\u2019un imaj, anlat\u0131 ve tutarl\u0131l\u0131k kapsam\u0131nda kurulan d\u00fcnyas\u0131nda anlat\u0131lan hikaye, markay\u0131 listenin ilk \u00fc\u00e7\u00fcne ta\u015f\u0131yor.<\/p>\n

Gucci ise listede d\u00f6rt s\u0131ra birden y\u00fckselerek en dikkat \u00e7elici y\u00fckseli\u015flerden birine imza at\u0131yor. Kreatif direkt\u00f6r Demna\u2019n\u0131n ilk koleksiyonuyla markaya duyulan yeni heyecan, Gucci’yi g\u00fcndeme ta\u015f\u0131yor. Demna\u2019n\u0131n modaevinde yapt\u0131\u011f\u0131 i\u015fler ve son kampanyas\u0131 farkl\u0131 g\u00f6r\u00fc\u015flere yol a\u00e7sa da \u00fcr\u00fcnlere talep oran\u0131 artmaya devam ediyor.<\/p>\n

2025\u2019in son raporunda listenin ba\u015f\u0131nda yer alan Saint Laurent yerini Chanel\u2019e kapt\u0131r\u0131rken ikinci s\u0131radaki Miu Miu d\u00f6rd\u00fcnc\u00fc s\u0131raya d\u00fc\u015f\u00fcyor. En b\u00fcy\u00fck gerilemeyse yedi s\u0131ra birden d\u00fc\u015fen Cos\u2019da g\u00f6zlemleniyor.<\/p>\n

Foto\u011fraf: Getty Images<\/em><\/p>\n

H\u0131zl\u0131 Y\u00fckseli\u015f G\u00f6steren Markalar<\/strong><\/b><\/h2>\n

Ocak ay\u0131ndan bu yana yap\u0131lan analizlerde ilk onda yer almasa da h\u0131zl\u0131 y\u00fckseli\u015fiyle dikkat \u00e7eken markalar\u0131n ba\u015f\u0131nda Zara geliyor. Bad Bunny\u2019nin Super Bowl performans\u0131ndaki tercihi olmas\u0131yla pop\u00fclerli\u011fi giderek artan markan\u0131n, John Galliano ile bir i\u015fbirli\u011fine imza att\u0131\u011f\u0131n\u0131 duyurmas\u0131 listede yer almas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n

Wuthering Heights<\/em>\u2019\u0131n vizyona girmesiyle k\u0131rm\u0131z\u0131 hal\u0131da bir\u00e7ok defa g\u00f6r\u00fclen Margot Robbie\u2019nin tercih etti\u011fi Vivienne Westwood korse, bu markan\u0131n h\u0131zl\u0131 y\u00fckseli\u015fini desteklerken\u00a0Love Story<\/em>\u00a0etkisiyle de Calvin Klein\u2019da ayn\u0131 ilerleme g\u00f6r\u00fcl\u00fcyor.<\/p>\n

Foto\u011fraf: Lyst<\/em><\/p>\n

Y\u0131l\u0131n \u015eu Ana Kadarki En Trend Par\u00e7alar\u0131<\/strong><\/b><\/h2>\n

Listenin en trend \u00fcr\u00fcnleri sosyal medyada s\u0131k s\u0131k kar\u015f\u0131m\u0131za \u00e7\u0131kan par\u00e7alardan olu\u015fuyor. Lyst bunlar\u0131 belirlerken sosyal medya trendlerinin yan\u0131 s\u0131ra sayfa ziyaret oranlar\u0131n\u0131, etkile\u015fimleri, sat\u0131\u015flar\u0131 ve stok durumlar\u0131n\u0131 da inceliyor. Bir\u00e7ok \u00fcr\u00fcn \u00fcst\u00fcnde yap\u0131lan analizlere g\u00f6re, ilk \u00e7eyre\u011fin en trend par\u00e7as\u0131, Saint Laurent\u2019\u0131n dik yaka ceketi. Markan\u0131n 2026 Resort koleksiyonunda kar\u015f\u0131m\u0131za \u00e7\u0131kan d\u00fc\u015f\u00fck omuzlu, ince logo i\u015flemeli bu ceket Rihanna\u2019n\u0131n \u00fczerinde g\u00f6r\u00fclmesiyle, sat\u0131\u015f rekorlar\u0131 k\u0131rarak listede zirveye yerle\u015fiyor.<\/p>\n

Chanel\u2019in trend listelerindeki konumuysa iki par\u00e7as\u0131n\u0131n ilk onda yer almas\u0131yla g\u00fc\u00e7leniyor. \u0130ki numarada yer alan yeni topuklu ayakkab\u0131 tasar\u0131m\u0131 ve alt\u0131 numarada yer alan\u00a0Maxi Flap Bag<\/em>\u00a0\u00e7anta modeli dikkat \u00e7ekiyor.<\/p>\n

Foto\u011fraf: Adidas<\/em><\/p>\n

2026\u2019n\u0131n ba\u015f\u0131ndan beri devam eden\u00a0sportif \u015f\u0131kl\u0131k<\/em>\u00a0ak\u0131m\u0131n\u0131n listelerdeki etkisi Adidas\u2019\u0131n \u00fc\u00e7 numarada yer alan kapamal\u0131 ceketiyle devam ediyor. \u00c7in giyiminden ilham alan ceketler son d\u00f6nemde bir\u00e7ok markan\u0131n koleksiyonlar\u0131nda yer edindi. Ancak Adidas, bu ilham\u0131\u00a0spor retro<\/em>\u00a0esteti\u011fiyle birle\u015ftiriyor.<\/p>\n

Listedeki y\u00fcksek moda markalar\u0131n\u0131n aras\u0131nda beklenmedik bir \u00fcr\u00fcn de var: Trader Joe\u2019s\u2019un 4 dolarl\u0131k al\u0131\u015fveri\u015f \u00e7antas\u0131. Mavi detayl\u0131, beyaz kanvas \u00e7anta y\u0131l\u0131n ba\u015f\u0131ndan beri en \u00e7ok aranan ve sosyal medya platformlar\u0131nda g\u00f6r\u00fclen \u00fcr\u00fcnlerden. Uygun fiyat\u0131, hafifli\u011fi ve trend etkisi sayesinde stoklar\u0131n\u0131n t\u00fckenmesi, \u00e7antay\u0131 \u00e7ok daha ilgi \u00e7ekici k\u0131l\u0131yor.<\/p>\n

Foto\u011fraf: @kangol<\/em><\/p>\n

Moda trendlerinde\u00a0Love Story<\/em>\u00a0yap\u0131m\u0131n\u0131n etkisini g\u00f6rmemek m\u00fcmk\u00fcn de\u011fil. Minimalist par\u00e7alar\u0131n, sadece siyah ve net \u00e7izgilerin dikkat \u00e7ekti\u011fi g\u00f6r\u00fcn\u00fcmler artmaya devam ediyor. Ancak diziyle birlikte yaln\u0131zca Carolyn Bessette-Kennedy’nin kulland\u0131\u011f\u0131 par\u00e7alar de\u011fil, JFK Jr.\u2019\u0131n ters takt\u0131\u011f\u0131 kasketi de sat\u0131\u015f rekorlar\u0131 k\u0131rd\u0131. Listeye son s\u0131radan girse de Kennedy\u2019nin stilindeki aksesuar al\u0131\u015fkanl\u0131klar\u0131 Kangol ile trendlere yerle\u015fiyor.<\/p>\n

Kaynak: https:\/\/vogue.com.tr\/moda-haber\/the-lyst-index-q1-2026-moda-raporu-aciklandi<\/p>\n","protected":false},"excerpt":{"rendered":"

Lyst Index her y\u0131l oldu\u011fu gibi bu y\u0131l da \u00fc\u00e7 ayl\u0131k d\u00f6nemleri kapsayan trend raporunun ilkini yay\u0131nlad\u0131. 27 bin marka ve 160 milyon al\u0131c\u0131n\u0131n online al\u0131\u015fveri\u015f davran\u0131\u015f verilerini biriktiren Lyst, yaln\u0131zca sat\u0131\u015f oranlar\u0131n\u0131 takip etmiyor. Hangi marka ve \u00fcr\u00fcn\u00fcn g\u00fcndeme geldi\u011fi, birbirine ba\u011fl\u0131 \u00fc\u00e7 veri boyutuyla tespit ediliyor: Arzu, talep ve ke\u015fif. Arzu boyutu, markalar\u0131n […]<\/p>\n","protected":false},"author":4,"featured_media":1163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[22],"tags":[1698,1704,1694,206,207,1688,932,1697,1685,1690,1069,1682,1695,1683,208,209,1070,1702,1689,1679,1703,943,740,1693,1144,1705,1680,1490,1691,1700,1507,1684,1696,210,1699,1706,1701,1681,1692,1687,1617,1686],"class_list":{"0":"post-1162","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"tag-adidas-ceket","9":"tag-bad-bunny","10":"tag-brand-heat-list","11":"tag-by-kadin","12":"tag-by-medya","13":"tag-calvin-klein","14":"tag-chanel","15":"tag-chanel-maxi-flap-bag","16":"tag-cos","17":"tag-demna","18":"tag-dior","19":"tag-en-populer-markalar","20":"tag-en-trend-parcalar","21":"tag-gucci","22":"tag-gundem","23":"tag-haber","24":"tag-jonathan-anderson","25":"tag-kangol-sapka","26":"tag-kreatif-direktor","27":"tag-lyst-index-2026","28":"tag-margot-robbie","29":"tag-matthieu-blazy","30":"tag-miu-miu","31":"tag-moda-analiz","32":"tag-moda-dunyasi","33":"tag-moda-gundemi","34":"tag-moda-raporu","35":"tag-moda-trendleri-2026","36":"tag-online-alisveris-trendleri","37":"tag-retro-spor-stil","38":"tag-rihanna","39":"tag-saint-laurent","40":"tag-saint-laurent-ceket","41":"tag-son-dakika","42":"tag-sportif-siklik","43":"tag-stil-trendleri","44":"tag-trader-joes-canta","45":"tag-trend-raporu","46":"tag-tuketici-davranislari","47":"tag-vivienne-westwood","48":"tag-vogue-turkiye","49":"tag-zara"},"yoast_head":"\nThe Lyst Index Q1 2026 Moda Raporu A\u00e7\u0131kland\u0131 - 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